The value maximisation function of the prospect theory is different from that of the. Behavioral finance journal international markets theoretical developments prospect theorymental accounting ptma international momentum strategies price momentum asset prices financial markets crosssectional regressions market capitalization returnbased momentum. Prospect theory, mental accounting, and momentum, journal. Grinblatt and han 2005 recognized that momentum profits exist because there is positive relationship between expected return and capital gain. Mental accounting provides a foundation for the way in which decision makers set reference points for the accounts that determine gains and losses.
Full text views reflects the number of pdf downloads, pdfs sent. Prospect theory, mental accounting, and momentum citeseerx. The assumptions concerning the shape of utility functions of investors differ between conventional theory and prospect theory. Grinblatt, mark, and bin han 2005, prospect theory, mental accounting, and momentum, journal of financial economics 78, 3139. Spread convergence, arising from the random evolution of fundamental values and. C u m u lative representation of uncertainty a m o s t v e r s k y stanford u niversity, department o f psychology, stanford, c a 943052 d a n ie l k a h n e m a n u niversity o f california a t berkeley, department o f p sychology, berkeley, c a 94720 key w o rd s. It demonstrates that people think in terms of expected utility relative to a reference point e. This book explains how investor behavior, from mental accounting to the combustible interplay of hope and fear, affects financial economics. Thaler, richard, and eric johnson 1990, gambling with the house money and trying to break even. Behavioral finance prospect theory, mental accounting. Myopic loss aversion and the momentum premium paul dochertya and gareth hurstb a the university of newcastle, nsw, australia.
Prospect theory, framing and mental accounting 1 prospect theory prospect. One implication is that we expect to see momentum in stock returns. Spread convergence, arising from the random evolution of fundamental values and updating of reference prices, generates predictable equilibrium prices. Prospect theory, mental accounting, and momentum by bing han. Citations of prospect theory, mental accounting, and momentum. The reason is that ptma investors are risk averse over gambles for some stocks and risk loving in gambles for others. Behavioral finance and technical analysis study guide by sdragul includes questions covering vocabulary, terms and more. Grinblatt and han 2005 argue that momentum is the result of prospect theory and mental c alculations combined to create a disposition effect. This paper extends prospect theory, mental accounting, and the hedonic editing model by developing an analytical theory to explain the behavior of investors with extended value functions in segregating or integrating multiple outcomes when evaluating mental accounting. Prospect theory, mental accounting, and momentum by bing. Prospect theory mental accounting and momentum pdf prospect theory and mental accounting ptma generates a disposition eect. Another attribute of many individuals is selfattribution bias. Then the evaluation of purchases is modeled using the new concept of transaction utility.
Prospect theory, mental accounting, and momentum core. Topic 2 prospect theory, framing and mental accounting. The behavioral economists replacement for expected utility theory is known as prospect theory, which demonstrates cognitive shortcuts and their impact on. Momentumbased hedge portfolios formed during optimistic periods experience longrun reversals. The tendency of some investors to hold on to their losing stocks, driven by prospect theory and mental accounting, creates a spread between a stocks. Pdf prospect theory, mental accounting, and momentum. There are few empirical accounting tests of prospect theory, relative to the. Sorry, we are unable to provide the full text but you may find it at the following locations.
Theory of behavioural finance and its application to. The axiom of efficient market hypothesis that it is not possible to earn excess profits because the available information gets factored in instantaneously fell flat due to influence of human behavior on the investment process. Contemporary developments in behavioral finance semantic. Prospect theory, psychological theory of decisionmaking under conditions of risk, which was developed by psychologists daniel kahneman and amos tversky and originally published in 1979 in econometrica.
The effects of prior outcomes on risky choice, management science 36. Prospect theory, mental accounting, and momentum econpapers. Prospect theory, mental accounting, and momentum 2005 this item may be available elsewhere in econpapers. Pages in category behavioral finance the following 64 pages are in this category, out of 64 total. When the relevant mental accounts employ the cost basis in a stock as the reference point, the starting positions are dictated by the unrealized capital gain or loss. The main purpose of this dissertation is to analyze the relation between the disposition effect and momentum in the chinese stock markets under the framework of the prospect theory and mental accounting ptma. The prospect theory is an economics theory developed by daniel kahneman and amos tversky in 1979. Mental accounting and consumer choice marketing science.
Solving some financial puzzles with prospect theory and mental accounting. Frazzini 2006 finds that the prospect theory and mental accounting framework plays a leading role in explaining the crosssection of. The aim of this study is to analyze whether disposition effect using prospect theory mental accounting framework drives momentum in the egyptian stock market. The measurement perspective on decision usefulness 175. The tendency of some investors to hold on to their losing stocks, driven by prospect theory and mental accounting, creates a spread between a stocks fundamental value and its equilibrium price, as well as price underreaction to information.
Investors tend to hold back the losers of the past. Disposition effect and momentum based on prospect theory. Specific sections of the book will delve into the role of personality traits, financial therapy, retirement planning, financial coaching, and emotions in. Chapter 8 the efficient market hypothesis and chapter 9. It is the founding theory of behavioral economics and of behavioral finance, and constitutes one of the first economic. Mental accounting refers to the concept that individuals divide their assets into separate and. Solving some financial puzzles with prospect theory and. The model has been imported into a number of fields and has been used to analyze various aspects. The transformation of portfolio theory begins with the identification of anomalies.
Investors need not be rational for markets to be efficient. The purpose of this paper is to examine whether the framework of prospect theory and mental accounting proposed by grinblatt and han 2005 can be applied to analyzing the relationship between the disposition effect and momentum in the chinese stock market. Prospect theory and the disposition effect journal of. Spread convergence, arising from the random evolution of fundamental values and updating of reference prices, generates predictable. Prospect theory and the disposition effect volume 45 issue 3 markku kaustia. This overall aim can be divided into the following objectives. Is disposition related to momentum in chinese market. Relevance to investing if richard thalers concept of mental accounting is one of two pillars upon which the whole of behavioral economics rests, then prospect theory is the other. Prospect theory is a behavioral model that shows how people decide between alternatives that involve risk and uncertainty e. Gaps in perception and behavioral departures from rationality spur momentum, irrational exuberance, and speculative bubbles.
A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. A standard explanation of the disposition effect refers to prospect theory and, in particular, to the asymmetric risk aversion, according to which investors are riskaverse when faced with gains and riskseeking when faced with losses. Supporting this notion, we empirically show that momentum profits arise only under optimism. Historical data indicate that the momentum of a gaining stock is likely to continue and those with a negative return should be. An analysis of decision under risk by daniel kahneman and amos tversky this paper presents a critique of expected utility theory as a descriptive model of decision making under risk, and develops an alternative model, called prospect theory. Mental accounting is an economic concept established by economist richard thaler, which contends that individuals divide their current and. I buy on the assumption that they could close the market the next day and not reopen it for five years. The household budgeting process is also incorporated to complete the characterization of mental accounting. Does prospect theory explain the disposition effect. Quizlet flashcards, activities and games help you improve your grades. The main element of prospect theory is an sshaped value function that is concave risk averse in the domain of gains and convex risk loving in the domain of losses,both measured relative to a reference point. Prospect theory, mental accounting, and differences in. Theory of behavioural finance and its application to property market.
The distinction between risk attitudes towards these two. The development of the model starts with the mental coding of combinations of gains and losses using the prospect theory value function. View notes topic 2 prospect theory, framing and mental accounting from corpfin 7045 at university of adelaide. Prospect theory, mental accounting, and momentum request pdf.
The book should also be of interest to academics, investors, and students. Read prospect theory, mental accounting, and momentum, journal of financial economics on deepdyve, the largest online rental service for scholarly research with thousands of academic publications available at your fingertips. Cognitive dissonance, sentiment, and momentum journal of. The main idea is that decision makers tend to segregate different types of gambles into separate accounts, and then apply prospect theory to each account by ignoring possible interactions. The sample contains a crosssectional weekly data for 1,022 stocks with the sample period from january 1991 to november 2008.
Fin 401 exam 2 chapter 8 the efficient market hypothesis and chapter 9. Abstract we examine how myopic loss aversion is related to the momentum premium by evaluating momentum using a framework of cumulative prospect theory. Exuberance of investors escalates asset values unduly on the back of financial irrationality. The book will cover the major principles of investor psychology, including heuristics, bounded rationality, regret theory, mental accounting, framing, prospect theory, and loss aversion.
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